THINK CREATE SHARE is a streetwear clothing brand for creatives. More specifically, we make “IYKYK” inspired designs for filmmakers, editors, VFX and CG artists, and anyone who’s pushing pixels in the film/video world.

We make the kind of stuff that you can wear on set and in the studio, but also in the pub and at home

The store officially launched in 2025, but the original idea goes back to 2017. Back then, it was just Charles. Charles wanted a “Gymshark-for-creatives” vibe; something wearable for set days, edit days, studio days… and life outside of work. But alas, nothing seemed to scratch that itch. So he started making caps and tees for himself.

As time went on, more and more comments were made, which turned into handing pieces out to friends and crew. Over the years, THINK CREATE SHARE started to feel less like a passion project, and more like a brand that could stand on it's own two feet. And so, the store was born, and the journey of building THINK CREATE SHARE into a public facing brand began.

Fast forward to today, and THINK CREATE SHARE has a dedicated in-house team in the East Midlands, UK.

Ok, so AI is pretty hard to ignore at this moment in time. For better or worse, it’s here. It can be a great research tool, but we’ll be crystal clear right here - We NEVER use AI to create our designs. And we never will. That’s an absolute guarantee (you can quote us on that). Every design comes into reality the old fashioned way. It’s a conversation, an idea in the shower, a discussion on set. We let the ideas brew, and we go through many, many, many iterations, until something feels right.

So that’s us in a nutshell. If you’re someone who measures life in pixels, then you’re in the right place.